TU PASIÓN TAMBIÉN TIENE 2 TIEMPOS
The challenge was leverage the sponsorship for Copa America but with two brands in different categories
living together. Like in life, soccer has two differents moments. "EMPIEZA GANANDO" -Start winning- is the kick off,
the breakfast, related to Kelloggs, specially breakfast. "SIGUE JUGANDO" -Keep playing- is the aftermath,
the enjoyment, related to Pringles. So like soccer, in your life there are moments for everything.
The campaign was regional from Venezuela to Argentina involving TVC, POS materials and activations during the Copa America.
SUEÑA FÚTBOL. VIVE FÚTBOL.
Life is like soccer, there are always two halves. One, where we dream, and another, where we live.
We started preparing ourselves and then we reinvented ourselves.
We think about our journey and we enjoy the journey. Life is like soccer.
That is why we celebrate the passion for soccer in its two halves.
We did an integrated 360 campaign across america, focused on talent, the players,
who dreamed being a player (Kellogs) and become sucessful soccer star today (Pringles)
